PlanetOptim from Milanamos is an advanced software tool that enables airlines and airports to predict profitable new routes and connections.
Low cost carriers (LCCs) are the drivers for airline growth around the world. And when LCCs create popular routes with regional airports, whole new markets can be created.
The only problem is, LCCs and regional airports are often flying blind when it comes to identifying the most lucrative potential routes.
And the reason for that is a lack of data.
To contain costs, LCCs often decline to take part in some industry legacies like the GDS Global Distribution System, MIDT Marketing Information Data Types, and IATA’s BSP Billing & Settlement Plan.
This means that the LCC can easily see the destinations and connections currently in place at regional airports … but they can’t get the insights which would enable new routes to be evaluated and trialed.
Milanamos extrapolates traffic and revenue predictions for new routes.
The PlanetOptim software tool from Milanamos uses a significant database of airline statistics and third-party big data sources (like aggregated mobile network usage, financial services, demographic and other data) to provide airlines and airports with a powerful range of ‘what if’ tools.
With PlanetOptim, major airports like Aeroports de Paris through to regional airports like La Reunion, the French department in the Indian Ocean, are harnessing the power of data to predict the future.
Christophe Ritter, General Manager at Milanamos, says: “Our unique mix of software tools and big data consulting services means that Milanamos can stop airlines from flying blind into new market opportunities. Instead we provide them with a rich dashboard of data-driven insights, so airlines and airports can collaborate to create profitable new routes.”
Data insights for airline & airport route planning. Get the white paper.
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