Ernest Airlines of Milan fly between 16 Italian airports and Albania’s capital Tirana. This innovative startup is using the PlanetOptim web-based research tool from Milanamos to identify potential new routes as part of their expansion.
“PlanetOptim saves us days in research time, and enables us to answer ‘what if’ predictive questions about traffic and profitability, even on new routes with no historical data,” says Ilza Xhelo, the Commercial Director at Ernest Airlines.
“Before PlanetOptim,” continues Xhelo, “we would spend days going through data from sources like the GDS Global Distribution System, MIDT Marketing Information Data Types, and IATA’s BSP Billing & Settlement Plan.”
“But now we can estimate demand, revenue and profitability for new routes in literally minutes. That means we spend more time getting inspired, and less time doing the heavy lifting of research.”
“For airline and airport researchers, the magic happens with big data.”
Christophe Ritter is the Commercial Director at software developers Milanamos. “The foundation of our PlanetOptim solution for airlines and airports is a 1.5 terabyte database. Called the Worldwide Aviation Database, or WAD, this contains not only industry statistics, but also wide-ranging demographic data and third-party big data.”
“Our proprietary algorithms and big data expertise make PlanetOptim the must-have tool for airline and airport marketers.” continues Ritter. “In fact, our travel industry data on its own justifies the investment in PlanetOptim by massively reducing research time for routes with historic data.”
“But the magic happens when our algorithms combine travel data with demographic and big data – such as aggregated financial or telecommunications data – in order to provide predictive route analysis figures.”
Most popular research tools for airline and airport marketers.
PlanetOptim is a web-based tool that can be accessed from any browser. It has three key Route Optimization functions for the marketing and research teams at airlines at airports.
1. HOT Feature.
The Holistic Opportunities of Traffic function evaluates new route opportunities from airports around the world. Click here for our HOT blog post and demonstration video about researching new routes for airlines and airports.
2. COLD Feature.
The Comparison Of Like Destinations feature enables direct and indirect flight options to be evaluated. Click here for our COLD blog post and demonstration about comparing the ROI on direct and indirect flights.
3. MILD Feature.
The Maximum Income Loads & Distance feature enables strategic analysis of the routes network of an airline and airport.
The marketing team at Ernest Airlines have made extensive use of PlanetOptim’s research and reporting tools as part of their expansion planning.
About Ernest Airlines.
Ernest Airlines are using PlanetOptim to plan routes, traffic and income from sixteen Italian airports:
1. Ancona Airport
2. Barti Airport
3. Bergamo Airport
4. Bologna Airport
5. Cuneo Airport
6. Firenze Airport
7. Genova Airport
8. Milano MXP Airport
9. Perugia Airport
10. Pescara Airport
11. Pisa Airport
12. Rimini Airport
13. Rome Airport
14. Trieste Airport
15. Venice Airport
16. Verona Airport
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