The unique ‘Comparison Of Like Destinations’ COLD report from PlanetOptim enables airlines and airports to get instant insights on the share, volume and revenue of indirect traffic versus direct traffic from two airports.
Without PlanetOptim, airline and airport marketing teams would have to spend hours researching historical data from sources like GDS Global Distribution System, MIDT Marketing Information Data Types, and IATA’s BSP Billing & Settlement Plan.
But thanks to the unique PlanetOptim database of traffic statistics from multiple sources, marketers can get valuable insights in minutes.
Research benefits for airlines.
Got an aircraft with spare capacity at a certain airport. PlanetOptim quickly helps you decide which route would offer the most traffic, and/or the most profitability.
Research benefits for airports.
Compare indirect and direct traffic to destinations from your airport … then proactively provide your airline customers with the business case for starting a new route.
Get historical and predictive insights by competitor airline / airport destination.
Step one. It takes seconds to initiate a new search. It’s the easiest way for airlines and airports to get competitor insights.
Airlines and airports get different COLD reports, but the search parameters are the same. As shown in the screenshot above, marketers simply complete the six required fields and press ‘Start’.
The COLD search panel enables you to enter up to four competitors … and PlanetOptim will then perform your search based on eight pre-populated metrics from our travel intelligence database.
PlanetOptim then provides a map and a table view of the outcomes, so marketers can see at-a-glance which destinations are working, or failing, for their competitor.
If you’d like a no-obligation demonstration, please email demo@milanamos.com.
Or to get updates on future articles about PlanetOptim features, please subscribe to our newsletter in the yellow box below.
See which destinations work best – and worst – for your competitors.
Step 2. You get an at-a-glance view of destinations from your target airport. The top-right tabs include the ability to identify NEW and DROPPED routes.
Within seconds of pressing ‘Start’, PlanetOptim will have interrogated our 1.5 terabyte Optim Database to provide you with focused market intelligence.
Not only will PlanetOptim invoke a positive search to find new routes added between the given dates, but it will also deliver a negative search to show which routes have been dropped during the same timeframe. In the screenshot above, you simply click on the NEW or DROP tabs (top-right of the screen) to see those insights.
This enables airlines and airports to learn from competitors’ successes and failures, without having to leave their web browser.
In this way the COLD report highlights new opportunities … and provides an alert for new route investments which might fail.
If you’d like a no-obligation demonstration, please email demo@milanamos.com.
Or to get updates on future articles about PlanetOptim features, please subscribe to our newsletter in the yellow box below.
Click on an airline destination for five insight metrics.
Step 3. Click on any destination and an instant pop-up windows shows five key metrics
By clicking on any destination shown on the map, you are presented with a pop-up showing data on five metrics: capacity, frequency, average capacity, airlines count and days count.
In the case of the screenshot above, flights from Marseille to Madrid are shown to have an average capacity per flight of 189 passengers.
No other research tool gives airlines and airports such fast and detailed access to market intelligence.
And of course marketers appreciate the way that PlanetOptim can predict future traffic based on current travel industry figures plus demographic and third-party big data.
If you’d like a no-obligation demonstration, please email demo@milanamos.com.
