Airline Marketing - Milanamos

INSTANT MARKET INTELLIGENCE, STRAIGHT OUT OF THE BOX

Develop, launch and refine new routes with PlanetOptim.future

PlanetOptim.future is powered by travel industry data that is regularly updated by Milanamos. This makes it fast and easy for you to benchmark your performance route-by-route against competitors, and to predict profitable new routes

Optionally add your own airline data, combined with 3rd party ‘big data’, and you’re on the fast-track to identify new route opportunities which leverage your existing assets and timetables, and to run powerful ‘what if’ projections for likely traffic and revenue.

And PlanetOptim.future doesn’t stop at predictive marketing. Once your new route has been launched, PlanetOptim.future provides valuable insights and a KPI dashboard which lets you fine-tune your offering over time. You can also apply the KPI dashboard to existing routes.

Take a look at how PlanetOptim.future provides valuable data-driven insights which will help you to identify, implement and refine new routes.

IDENTIFY MARKETS THAT CAN BE SERVED PROFITABLY

Identify under-served markets

Using smart insights from PlanetOptim.future, you can find routes which which are under-served by competitors, and which fit your asset matrix of aircraft availability and airport slots.

Milanamos industry data drives a powerful dashboard that lets you identify opportunities, and then run powerful traffic simulations.

As a result you’ll be able to define your new route with greater accuracy, making optimal use of factors like plane size, business:leisure mix, 2 or 3 class aircraft layout, and market positioning.

Assess new route profitability

The same smart insights from competitor and industry data, combined with supplied demographic data, will enable airlines to predict revenue from new routes.

Once again the powerful PlanetOptim.future dashboard lets you identify opportunities, and then run revenue simulations.

DECIDE ON PRODUCT FEATURES

Monitor competitors with ready-made data

Knowledge is power. The Milanamos database of industry statistics is regularly updated, so you get richest insights about your competitors’ performance.

The insights in this case are capacity, frequency and fleet profile. Other KPIs provided by PlanetOptim.future are revenue and passenger numbers.

The fast availability of this type of data gives airlines an unfair advantage when it comes to meeting hidden customer demand and differentiating their services.

Optimize your hub connections

Milanamos travel data can be configured by airport, so airlines can micro-manage their opportunities by location and hour of the day.

For example, PlanetOptim.future can be used to identify connecting flight opportunities within, say, a one hour window of other flights arriving.

The unique TimeFinder module in PlanetOptim.future makes it simple for marketers to identify the optimum time of departure and arrival in order to maximize connectivity and therefore revenue.

QSI. Leverage our Quality Of Service Index

Our Quality Of Service Index module enables airlines to predict how key factors will influence the popularity of a new route with passengers in order to predict market share vs the competition.

MONITOR ROUTE PERFORMANCE AND REFINE YOUR OFFER

Once new routes have been implemented you can compare the actual traffic and revenue figures with the predicted figures to highlight any differences. By repeating some of the steps above, airline marketers can fine-tune their routes, and fine tune their product profile in light of evolving demographics and competitor activity. Of course this benchmarking activity can also be carried out on current flights, so PlanetOptim.future adds more value by providing consistent data-driven insights and KPIs for all your flights.

FIND OUT MORE ABOUT OUR AIRLINE ROUTE PLANNING SOFTWARE

Interested in finding out more about how PlanetOptim.future can help you to identify, implement and refine new routes? Please get in touch.