PlanetOptim.future is powered by travel industry data that is constantly updated by Milanamos. This makes it fast and easy for you to predict profitable new routes.
ATTRACT NEW AIRLINES. GROW EXISTING AIRLINE CUSTOMERS
Develop, launch and refine new routes with PlanetOptim.future
Optionally add your own airport data, combined with 3rd party ‘big data’, and you’re on the fast-track to identify new route opportunities which leverage your existing assets and timetables, and to run powerful ‘what if’ projections for likely traffic and revenue.
And PlanetOptim.future doesn’t stop at predictive marketing. Once your airline partner has launched a new route route, PlanetOptim.future provides valuable insights and a KPI dashboard which lets you fine-tune their offering over time. You can also apply the KPI dashboard to existing routes.
Take a look at how PlanetOptim.future provides valuable data-driven insights which will help you to create a compelling business case for attracting new markets to your airport.
IDENTIFY MARKETS THAT CAN BE SERVED PROFITABLY
Identify under-served markets
Using smart insights from PlanetOptim.future, you can find routes which which are under-served by airlines, and which fit a potential airline partner’s asset matrix of aircraft availability and airport slots.
Milanamos industry data drives a powerful dashboard that lets you identify opportunities, and then run powerful traffic simulations.
As a result you’ll be able to create a business case for new routes with greater accuracy, making optimal use of factors like plane size, business:leisure mix, 2 or 3 class aircraft layout, and market positioning.
Assess new route profitability
The same smart insights from airline industry data, combined with supplied demographic data, will enable the airport marketing team to predict traffic and revenue from new routes.
Once again the powerful PlanetOptim.future dashboard lets you identify opportunities, and then run revenue simulations.
BUILD COMPELLING BUSINESS CASES
MONITOR ROUTE PERFORMANCE AND REFINE YOUR OFFER
Once new routes have been implemented, airport marketers can compare the actual traffic and revenue figures with the predicted figures to highlight any differences. By repeating some of the steps above, the marketing team can fine-tune their routes, and fine tune their product profile in light of evolving demographics and competitor activity.
Of course this benchmarking activity can also be carried out on current flights, so PlanetOptim.future adds more value by providing consistent data-driven insights and KPIs for all your flights. In short, PlanetOptim.future enables airports to become an innovative and proactive marketing partner for their airline customers.
FIND OUT MORE ABOUT OUR AIRLINE ROUTE PLANNING SOFTWARE
Interested in finding out more about how PlanetOptim.future can help you to identify, implement and refine new routes? Please get in touch.
